cumulative conversion lift
Generated through 30+ A/B experiments on Grow Therapy provider profiles.
About
Shreenath Bhanderi.
Product lead focused on high-stakes marketplaces, search/ranking systems, and conversion loops where users need confidence before taking action.
Product lead focused on high-stakes marketplaces, search/ranking systems, and conversion loops where users need confidence before taking action. Led Grow Therapy's client marketplace across search, profiles, booking, matching, and ML-powered ranking, driving 45% relative conversion lift, reducing first-appointment cancellations, and improving retention.
The throughline is search, trust, ranking, and decision quality: finding the hidden decision points, making the system measurable, and shipping the few product changes that actually move behavior.
cancellation rate
Reduced first-appointment cancellations from ~20% to ~9% by rebuilding scheduling workflows across product and operations.
retention improvement
Improved client retention by replacing static ranking with ML-powered personalized recommendations.
If you hire me, you get a product lead who can enter an ambiguous growth system, separate signal from noise, and turn the work into measurable user and business impact.
What I'm strongest at
- Turning vague marketplace problems into measurable systems.
- Finding the few levers that move behavior.
- Designing experiments that separate signal from noise.
- Working across product, design, data science, engineering, marketing, and operations.
- Building trust-oriented decision surfaces in high-stakes categories.
- Thinking through AI workflows where context, verification, and control matter.
Roles I'm most interested in
- Staff / Lead PM, Marketplace
- Staff PM, Search / Ranking / Personalization
- Product Lead, AI Workflows / Agents
- Product Lead, Trust / Risk / Decision Systems
- Group PM for high-stakes marketplace surfaces
Resume
Experience summary.
New York City
Grow Therapy / New York City, NY
Product Lead, Marketplace
Series B to D, $400M to $3B valuation
Owned Grow's core client marketplace across homepage, search, provider profiles, booking, matching, and ranking for 100K+ monthly bookings.
- Reframed the marketplace around client decision quality: fit, feasibility, trust, and effort, aligning product, data science, marketing, design, and engineering around a shared roadmap.
- Increased marketplace conversion by 45% relative through 30+ A/B experiments across provider discovery and profile evaluation.
- Reduced first-appointment cancellations from ~20% to ~9% by rebuilding scheduling workflows across product and operations.
- Improved client retention by ~11% by replacing static ranking with real-time ML-powered personalized recommendations.
- Built marketplace experimentation standards, tracking, and readout rhythms to separate real signal from local optimization noise.
Young Alfred / New York City, NY
Founding Product Manager
Acquired by Credible in 2022
Established product development processes before acquisition and helped modernize delivery practices after acquisition.
- Generated $750K in incremental revenue by revamping lifecycle and funnel strategy across the insurance shopping journey.
- Increased application completion by 60% through user research, UX improvements, and A/B testing.
- Led landing page and partner-integration initiatives that increased app starts by 27% and drove 25% of total traffic through embedded insurance shopping experiences.
- Reduced time to quote by 33% by streamlining workflows and automating operational steps required to deliver real-time quotes.
- Established product development practices before acquisition by Credible, then helped modernize delivery rhythms across executive, engineering, research, and design stakeholders.
Wayfair / Boston, MA
Senior Associate Product Manager
Promoted 09/2019
Launched web and mobile tools for last-mile delivery teams managing inventory and building capacity across 40 warehouses.
- Reduced bugs per 1,000 orders by 46% by retraining support teams and redirecting engineering effort to root-cause fixes.
- Drove routing algorithm improvements that reduced delivery windows for large parcels by 1.6 days.
Andorra Capital / Cambridge, MA
Product Manager
Early customer and data platform work
Built onboarding and dashboard prototypes adopted by the company's first five customers.
- Helped win 30+ organizations during RFP processes by communicating platform value, security, and data-sharing requirements.
- Created Python ETL workflows to consolidate investment data from seven sources into one database.
LogMeIn / Boston, MA
Product Management Intern, Innovations
Innovation prototype
Prototyped a call transcription tool beta tested with internal sales teams.
Operating strengths
Marketplace strategyExperimentation and causal thinkingA/B testingUser researchStakeholder alignmentCross-functional leadershipPython / pandasMarketplace matchingProduct analyticsDecision systemsGrowthPlatform design